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EVOLUTION
Type Of Entry: Viral Advertising
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Credit Details:
| Name | Position | Company |
| Janet Kestin/Nancy Vonk | Chief Creative Officers | Ogilvy&Mather |
| Tim Piper/Mike Kirkland | Art Directors | Ogilvy&Mather |
| Tim Piper | Writer | Ogilvy&Mather |
| Brenda Surminski | Agency Producer | Ogilvy&Mather |
| Yael Staav/Tim Piper | Directors | Reginald Pike/Ogilvy&Mather |
| Tico Poulakakis | Cinematographer | Reginald Pike |
| Jennifer Walker | Production House Producer | Reginald Pike |
| Stephanie Kouverianos | Soho Post Producer | Soho |
| David Hayman/Andrew Harris | Music | Vapor |
| Paul Gowan | Editor | Rogue Editing |
Synopsis:
Dove 'Evolution' is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model.
It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.
Clothing, Footwear & Accessories
HEIDIES 15 MB OF FAME
DIESEL
UNDERWEAR
FARFAR
SWEDEN
Viral Video
EVOLUTION
UNILEVER CANADA
DOVE SELF ESTEEM FUND
OGILVY & MATHER
CANADA
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