Grand PrixGoldSilverBronze
Viewing 1 - 3 of 3 

EVOLUTION
SEARCH


EVOLUTION
Launch
Type Of Entry: Viral Advertising
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Entrant Company, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA

Credit Details:
Name Position Company
Janet Kestin/Nancy Vonk Chief Creative Officers Ogilvy&Mather
Tim Piper/Mike Kirkland Art Directors Ogilvy&Mather
Tim Piper Writer Ogilvy&Mather
Brenda Surminski Agency Producer Ogilvy&Mather
Yael Staav/Tim Piper Directors Reginald Pike/Ogilvy&Mather
Tico Poulakakis Cinematographer Reginald Pike
Jennifer Walker Production House Producer Reginald Pike
Stephanie Kouverianos Soho Post Producer Soho
David Hayman/Andrew Harris Music Vapor
Paul Gowan Editor Rogue Editing

Synopsis:
Dove 'Evolution' is a riveting, 1:14 time-lapse film of a young woman's transformation from pretty, but ordinary girl to strikingly beautiful billboard model. It deconstructs the beauty myth by revealing everything from the impact of lighting through the application of hair and make-up to retouching, to the photoshop-stretching of neck and impossible widening of eyes, ending with the comment, "No wonder our perception of beauty is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and create broader awareness of the Dove Self-Esteem Fund.
Websites & Microsites
Clothing, Footwear & Accessories
HEIDIES 15 MB OF FAME
DIESEL
UNDERWEAR
FARFAR
SWEDEN

Other Online Advertising
Innovative Ideas
NIKE+
NIKE
RUNNING APPLICATION
R/GA
USA

Viral Advertising
Viral Video
EVOLUTION
UNILEVER CANADA
DOVE SELF ESTEEM FUND
OGILVY & MATHER
CANADA



Viewing 1 - 3 of 3