Name	Position	Company
Stéphane Charier	Vice-President/Creative Director	Taxi
Dominique Trudeau	Creative Director/design/interactive	Taxi
Roberto Baibich	Art Directors	Taxi
Élyse Noël de Tilly	Writers	Taxi
Anne-Marie Leclair	Planner	Taxi
Audrey Lefebvre	Client Service Advertising	Taxi
Émilie Trudeau-Rabinowicz	Agency Producer	Taxi
Jennifer Goddard	Copywriter	Taxi
Elana Gorbatyur	Interactive Planner	Taxi
Étienne Tallard	Director	La Fabrique d`Image
Mecano	Web Production	Mecano
Audio Z	Sound Effects	Audio Z

Objective: Establish and position Reversa anti-ageing skincare in a cluttered, highly competitive ad environment, on a low ad budget. Concept: Focus on anti-wrinkle cream's ultimate benefit for an ageing Boomer woman: Sex appeal, which she experiences in the form of side effects, namely, younger men. Target audience: 40-60 year-old women, financially and mentally very independent, sexually active and often not in a stable relationship. These "cougars" refuse to be socially invisible just because they are getting older.