Name	Position	Company
Enric Nel-lo	Executive Creative Director	CP Proximity
Hugo Olivera	Creative Director	CP Proximity
Jaume Leis	Art Director	CP Proximity
Jordi Ramon	Art Director	CP Proximity
Dani Rocasalbas	Front End Developer	CP Proximity
Juan Carlos Moscardo	Back End Developer	CP Proximity

The brief: To generate awareness and drive people to cinema by generating buzz. The Idea: Bring Pulse plot to real life, by creating a fake blog which is possessed by ghosts, and allowing users to become both main characters of the movie and the spreaders of the action, thanks to a high-level personalisation tool which allows text, audio, and real time webcam recording video for scaring friends. The Results: +300,000 visits with no advertising cost. +1,250,000 visits by now +18,000 references on blogs, forums and webs +175,000 viral email sent.