Name	Position	Company
Alex Bogusky	Chief Creative Officer	Crispin Porter + Bogusky
Andrew Keller	Executive Creative Director	Crispin Porter + Bogusky
Tony Calcao, Rob Strasberg & Scott Linnen	Creative Directors	Crispin Porter + Bogusky
Jeff Benjamin	Interactive Creative Director	Crispin Porter + Bogusky
Kevin Koller & John Antoniello	Art Directors	Crispin Porter + Bogusky
Winston Binch	Executive Integrated Producer	Crispin Porter + Bogusky
Neil D'Amico	Jr. Integrated Producer	Crispin Porter + Bogusky
Scott Linnen	Copywriter	Crispin Porter + Bogusky
	Vendor	Templar

This Rabbit banner playfully celebrates the return of the iconic Rabbit name to the VW line-up. The simple fill-in the blank begs to be answered, while also playing upon a simple insight. If an automobile is German engineered specifically for city driving and it carries a price tag of less than 15K it's bound to breed like...well, you get the point.