Name	Position	Company
Rob Bagot/John McNeil	Executive Creative Director	McCann Worldgroup
Tommy Means	Director and Creative Director	Mekanism
Demetri Martin/Tommy Means	Copywriter
Stef Smith/Jason Harris/Elizabeth Morse	Producers	Mekanism
Ed Galvez	Agency Producer	McCann Worldgroup
Michael Gillette	Illustrator	Mekanism
Michael Gillette/Troy Kooper	Art Director	Mekanism
Andy Lilien	Director of Photography
Demetri Martin/Greg and Nyles of Film School	Composers
Lasse Jarvi	Editor	Mekanism

Clearification is the name of the multi-faceted successful buzz campaign for the launch of Microsoft Windows Vista. The campaign included a of series episodic webfilms, 30 second spots, animated puppet blogs, banners, a one-hour Comedy Central Special and a 30 city comedy tour. The campaign was created in partnership by Mekanism and McCann Worldgroup, and stars indie hipster comedian Demetri Martin. At www.clearification.com, you will find an episodic story about one man's journey to free himself from his inner clutter and find clarity. His adventure starts at the Institute for Advanced Personhood (theiap.org) and ends with clearification.