Name	Position	Company
Naoto Oiwa	Creative Director	Dentsu
Satoshi Nakajima	Copywriter	Dentsu
Kenji Kitagawa	Copywriter	Dentsu
Yujiro Kaizawa	Art Director	Dentsu
Koji Yamaguchi	Producer	Dentsu
Takuo Saito	Producer	Aoi Advertising Promotion
Yuka Osumi	Director
Takeshi Nakasu	Cameraman
Yuzo Tawarata	Designer	blan
Yousuke Saito	Designer	blan

It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "Manga," or comics, on mobile phones, or "Keitai" as they are called in Japan. With young heavy users of Keitai as the primary target, advertising visuals were created by assemblage of two-dimensional bar codes containing URL data. The ads posted in various locations therefore provided direct entrances for accessing the Comic Shogakukan Books' Manga contents as well as becoming an advertising tool with a major impact on the targets.