Name	Position	Company
Rob Bagot and John McNeil	Creative Directors	McCann Worldgroup
Tommy Means	Director and Creative Director	Mekanism
Demetri Martin and Tommy Means	Copywriters
Stef Smith/Jason Harris and Elizabeth Morse	Producers	Mekanism
Ed Galvez	Agency Producer	McCann Worldgroup
Michael Gillette	Illustrator	Mekanism
Michael Gillette/Troy Kooper	Art Directors	Mekanism
Andy Lilien	Director of Photography
Demetri Martin and Greg and Nyles of Film School	Music
Lasse Jarvi	Editor	Mekanism

Clearification is the name of the multi-faceted successful buzz campaign for the launch of Microsoft Windows Vista. The campaign included a series of episodic webfilms, 30 second spots, animated puppet blogs, banners, a one-hour Comedy Central Special and a 30 city comedy tour. The campaign was created in partnership by Mekanism and McCann Worldgroup, and stars indie hipster comedian Demetri Martin. At www.clearification.com, you will find an episodic story about one man's journey to free himself from his inner clutter and find clarity. His adventure starts at the Institute for Advanced Personhood (theiap.org) and ends with clearification.