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HANDSHAKE
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HANDSHAKE
Launch
Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Title: HANDSHAKE
Advertiser/Client: MICROSOFT
Product/Service: MSN (INTERNET PORTAL SERVICE)
Entrant Company, City: HAKUHODO, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: HAKUHODO, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency, City: TOHOKSHINSHA FILM CORPORATION, Tokyo
Country: JAPAN

Credit Details:
Name Position Company
Masaaki Fukuoka Chief Creative Director Hakuhodo
Yosuke Minamizaki Chief Producer Tohokushinya Film Corporation
Mariko Watanabe Assistant Producer Thokushinsya Film Corporation
Yoshihiro Matsuoka Director Tohokushinsya Film Corporation
Yuji Mizuto Creative Director Imaginative
Yosuke Fukasawa Designer Imaginative
Yukinori Nakayama Media Architect Microsoft
Noboru Inoue Producer Hakuhodo

Synopsis:
The MSN HANDSHAKE SYNDICATE is a consumer generated, peace&friendship campaign for MSN. It offers people chances to handshake and to syndicate the experience of the touching feeling when people first get through to each other. The rule is simple; to stand up and offer your hand to people you don't even know. As handshaking symbolises the act of affection and cooperation, the campaign aims to empower the brand of MSN by independently showing that the Internet can actually be a help in undertaking a part of the difficult task for world peace and friendship between the nations.
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