
SUNGLASS CATCH
Type Of Entry: Viral Advertising
Category: Viral Video
Title: SUNGLASS CATCH
Advertiser/Client: RAY-BAN
Product/Service: SUNGLASSES
Entrant Company, City: CUTWATER, San Francisco
Country: USA
Advertising/Web Design Agency, City: CUTWATER, San Francisco
Country: USA
Category: Viral Video
Title: SUNGLASS CATCH
Advertiser/Client: RAY-BAN
Product/Service: SUNGLASSES
Entrant Company, City: CUTWATER, San Francisco
Country: USA
Advertising/Web Design Agency, City: CUTWATER, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Benzo | Director | Benzomatic Photographic |
| Steve Hanst | Prod. Co. Producer | Benzomatic Photographic |
| Johannes Gamble | Director of Photography | |
| Johannes Gamble | VFX Artist | |
| Chuck McBride | Exec. Creative Director | Cutwater |
| Travis Britton | Creative Director | Cutwater |
| Jennifer Golub | Exec. Producer/Producer | Cutwater |
| Jesse Brihn | Producer | Cutwater |
| Benzo | Editor | Benzomatic Photographic |
| Squeak E. Clean | Composer | Squeak E. Clean Productions |
Synopsis:
This film was created to be distributed on user generated content web sites to further the idea of Ray-Ban as more of a concept than a brand.
During its first week it registered more than 5 million hits from viewers and inspired a multitude of imitations.
With this viral film we were able to reach an entire population of web users who are more inspired by the Real and True than the conforming attitudes of want.
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