Name	Position	Company
Benzo	Director	Benzomatic Photographic
Steve Hanst	Prod. Co. Producer	Benzomatic Photographic
Johannes Gamble	Director of Photography
Johannes Gamble	VFX Artist
Chuck McBride	Exec. Creative Director	Cutwater
Travis Britton	Creative Director	Cutwater
Jennifer Golub	Exec. Producer/Producer	Cutwater
Jesse Brihn	Producer	Cutwater
Benzo	Editor	Benzomatic Photographic
Squeak E. Clean	Composer	Squeak E. Clean Productions

This film was created to be distributed on user generated content web sites to further the idea of Ray-Ban as more of a concept than a brand. During its first week it registered more than 5 million hits from viewers and inspired a multitude of imitations. With this viral film we were able to reach an entire population of web users who are more inspired by the Real and True than the conforming attitudes of want.