Name	Position	Company
Amir Kassaei/Stefan Schulte/Friedrich v. Zitzewitz/Bert Peulecke	Creative Direction	Tribal DDB/Member of DDB Germany
Kristoffer Heilemann/Thomas Bober/Torben Cording/Alexandra Sievers/Tim Schmitt	Art Direction	Tribal DDB/Member of DDB Germany
Ludwig Berndl/Jan Hertel/Catharina Hauerherm/Philip Bolland/Christian Fries	Text	Tribal DDB/Member of DDB Germany
Boris Schepker/Michael Blendow	TV-Producer	Tribal DDB/Member of DDB Germany
Benjamin Reininger/Niklas Feuerle/Kathrin Lamm/Mirco Lange/Marc Baumann	Consulting	Tribal DDB/Member of DDB Germany
	Filmproduktion	Telemaz Commercial Berlin
	Ton	Hastings Audio Network Berlin
Gerald Grabowski	Regie
Markus Bachmann/Sven Schrader	Photograph
Marc Hitzmann/Sacha Hertel/Gregory Jacoby/André Wischnewski	Programmierung/Flash	Tribal DDB/Member of DDB Germany
Angela Gillman	Text	Tribal DDB

Establish Volkwagen's image in Germany as "the people's car" in order to boost sales of the Golf.

A story of epic dimensions, starring "the people's man": Horst Schlämmer - a popular character, played by a famous Comedian - goes for his driving licence. We used the internet to make the adventure come alive and accessible to everyone: our central platform was an elaborate video-blog, accompanied by podcasts, distribution through video-sharing-websites like youtube, extensive PR and media-coverage and a documentary website.

- 4,270,000 page-impressions, - 4,730,000 video-downloads - after only two months - 90,000 qualified contacts - conversion rate of 12% - iTunes Podcast-charts: number one; blogscout-charts: number two - top issue in many blogs and online magazines - positive change of perception of the blogossphere concerning branded entertainment - high level of interactivity and identification with the story proved by numerous comments in the blog.