Name	Position	Company
Judy John	Creative Director	Leo Burnett Canada
Kelly Zettel	Creative Director	Leo Burnett Canada
David Federico	Art Director	Leo Burnett Canada
Steve Persico	Writer	Leo Burnett Canada
Morgan Kurchak	Writer	Leo Burnett Canada
Kim Burchiel	Agency Producer	Leo Burnett Canada
Sandy Nicholson	Photographer	Leo Burnett Canada
Andrew Markus	Typographer	Leo Burnett Canada
Leila Courey	Art Buyer	Leo Burnett Canada

Ariss Brothers Propane is a small, established family owned business that was forced to re-locate across town, leaving behind a well-established clientele. They needed to introduce themselves to the new neighbourhood with a new and improved corporate identity and a print campaign. They wanted to emphasize what they believed to be their difference; friendly service, small town values and unpretentious charm.

The tagline: "The gas stinks. The service don't" gives the Ariss Brothers an approachable friendly personality and it translates well in all of the mediums (newspaper, posters, direct mail, on-tank stickers). We used the actual Proprietors (the Ariss Brothers) in the ads to add to the authenticity and charm. In addition, rather than hire an agency to mail the postcards/coupons, we had the Ariss Brothers hand deliver them in the surrounding neighbourhoods, to further add to the personal touch and "hands on" approach.

Over 75% of the coupons that were handed out door to door were redeemed, bringing in new customers who were as eager to get their discount as they were to meet the Proprietors. After the first newspaper insertion the phones were "ringing off the hooks" and people were asking for posters. The Ariss brothers have become minor local celebrities and are amazed at how many complete strangers recognize their stomachs from the ads. They have hired two new staff members to help with the new volume. They are both on diets now.