Name	Position	Company
Pavel Stanek	Creative Director	Proximity Prague
Ludek Kovac	Copywriter	Proximity Prague
Tomas Studenik	Copywriter	Proximity Prague
Teraza Talichova	Art Director	Proximity Prague
Julie Talichova	Illustrations	Proximity Prague

To address the largest companies in the Czech Republic to raise funds for FOD - the fund of endangered children. Secondary goal was to engage also the public and to initiate a general discussion about the issue of tortured children. People somehow are aware of this issue but until they are personally involved, they remain passive.

Tortured children have a problem - but no one to tell. The only trusted being is their favorite toy, for example a Teddy Bear. Listen to the message from little Claire, that Teddy has recorded for you.

The campaign still has impact. By Direct mail, we experienced 1000% return on investment. All donations helped to upgrade alternative homes for tortured children, financed directly by FOD. The Chairwoman of FOD is still having meetings with CEOs to discuss further donations. So far, thousands of calls have been made. The discussion about tortured children was reopened in the media with massive PR impact. That resulted just recently in the government discussing the issue of tortured children and how to help on a governmental level.