Category: Sweet Foods & Snacks
Title: HAPPY DENT PALACE
Advertiser/Client: PERFETTI VAN MELLE
Product/Service: HAPPY DENT TEETH WHITENING GUM
Entrant Company, City: McCANN ERICKSON INDIA, Mumbai
Country: INDIA
Advertising Agency, City: McCANN ERICKSON INDIA, Mumbai
Country: INDIA
Executive Creative Director: Prasoon Joshi
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Prasoon Joshi/Anirban Sen
Agency Producer: Naren Multani/Benny Alexander
Production Company, City: EQUINOX FILMS, Mumbai
Country: INDIA
Director: Ram Madhwani
Producer: Manoj Shroff
D.O.P/Lighting Cameraman: Anil Mehta
Editor: Shyam Salgaonkar
Music - Artist/Title: Shantanu Moitra/Prasoon Joshi
Sound Design/Arrangement: Jiten Solanki
Post Production: Prime Focus Plus

Every year on Happy Dent we try to show the sparkling, shiny teeth in a whole new way; so we turned an entire city into a Happy Dent kingdom, where all the lights are people chewing Happy Dent.