Category: Best Use of Music
Title: MAD WORLD
Advertiser/Client: MICROSOFT
Product/Service: XBOX 360
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
Executive Creative Director: John McNeil/Rob Bagot
Creative Director: Geoff Edwards/Scott Duchon
Copywriter: Mat Bunnell
Art Director: Nate Able
Agency Producer: Hannah Murray
Production Company, City: ANONYMOUS CONTENT, Culver City
Country: USA
Director: Joseph Kosinski

A sombre glimpse into the life of our hero, Marcus Fenix, as he battles for survival in a desolate war-torn world.