Category: Public Awareness Messages
Title: BREATHE
Advertiser/Client: GREENPEACE
Product/Service: OCEAN DEFENDERS CAMPAIGN
Entrant Company, City: PUBLICIS MOJO, Auckland
Country: NEW ZEALAND
Advertising Agency, City: PUBLICIS MOJO, Auckland
Country: NEW ZEALAND
Executive Creative Director: Nick Worthington
Creative Director: Nick Worthington/Lachlan McPherson
Copywriter: Nick Worthington/Lachlan McPherson
Art Director: Nick Worthington/Lachlan McPherson
Agency Producer: Jodie ari/Corey Esse
Account Supervisor: Anne Lochoff/Fleur Head
Production Company, City: REVOLVER FILM, Sydney
Country: AUSTRALIA
Director: Rey Carlson
Producer: Michael Ritchie (EP) Marge McInnes
Editor: Richard Learoyd/The Whitehouse Post Prod/LA
Sound Design/Arrangement: Peter Miller/Perpetual Ocean/Soundpost
Post Production: Mark Robinson/Animal Logic

To encourage people to protect our oceans and highlight that "the oceans produce 50% of our oxygen" we matched the movements of the tides with the sound of human breathing.