Category: Public Awareness Messages
Title: CHILDREN SEE, CHILDREN DO
Advertiser/Client: NAPCAN
Product/Service: CHILD FRIENDLY AUSTRALIA
Entrant Company: DDB SYDNEY
Country: AUSTRALIA
Advertising Agency: DDB SYDNEY
Country: AUSTRALIA
Executive Creative Director: Matt Eastwood
Creative Director: Steve Back
Copywriter: Charlie Cook
Art Director: Simon Johnson
Agency Producer: Sean Ashcroft
Account Supervisor: Shelley Marie-Sainte
Production Company, City: SOMA FILMS, Sydney
Country: AUSTRALIA
Director: Sean Meehan
Producer: Sam McGarry
Music - Artist/Title: Hilton Mowday
Sound Design/Arrangement: Speed Of Sound
Other Credits: Planner: Vanessa Graham

Napcan wanted to highlight the enormous influence adults have on children and the subsequent consequences. Adults in the commercial are shadowed by children mirroring their actions with chilling accuracy.