Name	Position	Company
Junya Masuda	Creative Director	777interactive
Rikako Nagashima	Art Director	Hakuhodo Inc.
Genki Kimura	Copy Writer	Hakuhodo Inc.
Junya Masuda/Kensuke Sembo/Ryoji Tanaka	Planner	777interactive/ZOOLIB/SEMITRANSPARENT DESIGN
Kensuke Sembo/Toshiyuki Sugai	Technical Director	ZOOLIB/SEMITRANSPARENT DESIGN
Hiroo Suzuki	Director	KAYAC
Syuhei Kamiya/Satomi Nozaki	Designer	KAYAC
Syuhei Kamiya/Yosuke Doke	Flasher	KAYAC
Hiroshi Hori/Yoshibumi Hayashi	Producer	Hakuhodo Inc.

Holiday illuminations finally returned to Omotesando Avenue after eight years (Omotesando is a Japanese version of Le Champs-Elysees in Paris). This project was designed with the concept "Brand New Lumino-sphere", to create the world's first interactive holiday illumination that joins together "cell phones", "the internet", and "the event site". Participants can join in on the event via cell phones to voice-control the illumination stationed along the main street, or they can join in via webcam accessible from anywhere in Japan. This brand new communication project brings together voices of audiences all over Japan to be reflected on the holiday illuminations.

Participants all over Japan were able to enjoy the event live via webcam. This event was designed so that participants can easily join in live from anywhere in Japan. Pamphlets and magazine ads were flooded with the toll free number, but this interactive holiday illumination project did not need much advertising. It spread by word of mouth, via blogs and YouTube.

Utilisation of cell phones (mobile media) made it easy for people to participate. Utilisation of the internet (cyber media) allowed participants from all over Japan.

100,000 people visited our website during the event period of 17 days. It was introduced in over 1,000 blogs along with coverage in news and informational programs on TV. Participation from all over Japan made this one of the biggest events in Japan, contributing greatly to branding Omotesando Street.